Who or what is this?! (.gif)

[royalecookie]

Hi ya`ll,
so I`ve been using this .gif as an avatar for some time.
http://img11.imageshack.us/img11/8396/smileqm9.gif
I love it. It`s just awesome.
But who are these 3 charming guys with the mustache? Anyone know or got an idea?
Allready tried to find something, but if oyu have no clue what it is, google is pretty tricky.
Thanks in advance!
:D

[Saf]

They look like The 118 118 Guys (ad campaign in England to promote the directory number).